Wake up guys it is not that time where you make website from already made templates built in with editors such as Dreamweaver and Frontpage. This is 2009 and it is must for you to design your website according to your goals and objectives with attractive look and feelings.

Believe me , website designing is now have a standard process which includes all stuff from layout to typography. Anyways I’ve come up with short checklist which should be in your consideration before designing your website.

Being a design team leader I always look for these elements in every project of web site:

1. Clean design/structure.

Few years ago we used to make a website which has a lot of things wihout any reason or usage just useless. But now we put all ussable stuff in website but dont make it clear and easy for visitor. I mean why you could not arrange your stuff in proper manner? Why all things are dancing?

The problem that we find now with many websites is that the design is not flexible. Websites constantly change, so if you find that putting in a new navigation button is going to take a lot of work, you have to reconsider your design. You should be able to freely add and remove elements from your pages with little to no trouble – that only makes sense.

Beliscity is a good example when we talk about clean design and structure they use master page feature of dot net and just because of it they c an change their web pages in minimum time. Very important thing is they use standardize structure to maintain the website.

2. Good usability in the design – and all that implies.

It is important part of your website specially when you dreaming to get large amount of visitors on your web page. Main factor comes under usability is that your navigation. Typically designers does not consider this fact but believe me it is a way where you make your user agree to come back on your website.

Pak motors is great user interface from Pakistani websites I ever seen. The great usability of contents and specially a navigation control. I know exactly where to buy a car and sale car.

3. Quick loading ‘light weight’ pages.

It is quite old rules in website designing and still designer does not take it serious. Just tell me if i show you this checklist in 2 mins so? Will you wait on my blog 2 minutes for this checklist? No way! In 2 mins you can get better checklist from internet. Let you know visitor of your website always think this. Make your webpage light size, if you have to show lot of images in your web page so dont worry there is 100 ways to do image optimization.

I am not saying to make your website under 100kb, I know it is not possible for out of box design. But at least you can perform optimization process on your website.

Funmaza is an example for bad load time response. Normally visitor has to wait for 2 minutes to load main page. Although they have nice type of contents but all in mess.

4. Intelligent use of technology and tools

Oh God this is most obvious point, I keep bike license when I need but I don’t keep it always simply like that use tool when you need it. Most prominent tools you always see is FLASH INTRO. Mostly designers and client wants flash intros just to look cool. :D

There are number of tools used by number of designers to look cool and creative. I am not saying that these tools are useless but can you give some reasons?

Just look pakwheels.com they have a flash header which is just blinking the text. I mean can not we do it through gif? Why we are using the great flash tool to just blink the text? Simply bad use of technology and tools!

5. The website’s ability to convey the meaning/message

The one thing that gets on my nerves when I’m surfing the web is when I come to a web page where I can’t figure out what the website is about. (Ok, maybe pop-up windows are worse, but this still ticks me off!) Typically, these turn out to be what I would call ‘artsy’ websites, where the design is pleasing to the eye, but I have to ‘dig’ to get the point of the website.

Make sure that your visitors can easily know what’s going on (and why) when they get to you, otherwise you won’t be conveying your message too well because people will just be leaving your website.

Mastbits is an entertainment portal, when you visit mastbits so you will see a simple banner which is telling that this website for masti (fun) and it is new in town. Too simple approach no flame in air.

I hope from know you will keep this checklist in your mind to validate you designs according to world trends!

Waqar Hussain

a project management professional and blogger who write about project management and entrepreneurship in Pakistan

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